Xeta / SeoulEst. 2026

We make products people reach for every day. Xeta is a small software company in Seoul. One team, from planning to running it.

A to-do list that lives on your lock screen. Say it to add it, swipe up to finish.

An ad creative studio for beauty brands. One product photo becomes ad shots and short videos that look like a real shoot.

01 / Products

02 / How we work

How we work. Different products, the same way of working.

Fig. 2.1

The same people plan, design, build and run each product. The people who built it read your emails.

Fig. 2.2

We don't put everything in on day one. We listen to the people using it, then decide what comes next.

Fig. 2.3

We only ask for what a product needs to work. Dollop collects no personal data.